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a:hover{color:var(--ink);border-bottom-color:var(--accent)}.burger{display:none;width:44px;height:44px;padding:0;margin:0;border:1px solid var(--line-strong);border-radius:8px;background:transparent;cursor:pointer;align-items:center;justify-content:center}.burger__bars{width:20px;height:2px;background:var(--ink);position:relative;transition:background .2s ease}.burger__bars:before,.burger__bars:after{content:"";position:absolute;left:0;width:20px;height:2px;background:var(--ink);transition:transform .2s ease,top .2s ease}.burger__bars:before{top:-6px}.burger__bars:after{top:6px}.site-header.is-open .burger__bars:before{top:0;transform:rotate(45deg)}.site-header.is-open .burger__bars:after{top:0;transform:rotate(-45deg)}@media(max-width:1020px){.burger{display:inline-flex}.site-header__cta{display:none}.nav{position:absolute;top:100%;left:0;right:0;display:none;flex-direction:column;align-items:stretch;gap:0;background:var(--paper);border-bottom:1px solid var(--line);padding:8px 24px 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dt{margin:0;font-size:.68rem;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-soft)}.hero__facts dd{margin:6px 0 0;font-size:.95rem;font-weight:600;line-height:1.35}.mock{position:relative;justify-self:center;width:min(100%,400px)}.mock__card{background:var(--card);border:1.5px solid var(--line-strong);border-radius:18px;padding:26px;transform:rotate(1.5deg);box-shadow:0 34px 60px -40px #211a1280}.mock__top{display:flex;align-items:center;justify-content:space-between;gap:12px}.mock__label{font-family:var(--font-display);font-size:.58rem;font-weight:500;letter-spacing:.2em;text-transform:uppercase;color:var(--accent)}.mock__dot{width:10px;height:10px;border-radius:50%;background:var(--accent)}.mock__photo{display:block;width:100%;margin-top:18px;aspect-ratio:4 / 5;border:1px solid var(--line);border-radius:10px;object-fit:cover;object-position:top}.mock__lines{display:grid;gap:8px;margin-top:16px}.mock__line{height:8px;border-radius:4px;background:#211a121f}.mock__line--w70{width:70%}.mock__line--w45{width:45%}.mock__url{margin-top:18px;padding-top:14px;border-top:1px dashed var(--line-strong);font-size:.78rem;letter-spacing:.05em;color:var(--ink-soft)}.mock__stamp{position:absolute;top:-16px;right:-12px;background:var(--accent);color:var(--accent-ink);font-family:var(--font-display);font-size:.68rem;font-weight:600;letter-spacing:.1em;text-transform:uppercase;padding:10px 14px;border-radius:999px;transform:rotate(6deg)}.definition{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,300px);gap:clamp(28px,5vw,64px);align-items:start}.definition__text{margin:0;font-size:clamp(1.15rem,2.2vw,1.65rem);font-weight:500;line-height:1.45}.definition__text em{font-style:normal;color:var(--accent)}.definition__tags{display:grid;gap:10px}.tag{justify-self:start;border:1px solid var(--line-strong);border-radius:999px;padding:10px 18px;font-size:.85rem;font-weight:500;white-space:nowrap}.example__cta{display:flex;margin-top:clamp(24px,4vw,40px)}.example__grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,280px);gap:clamp(24px,4vw,48px);align-items:end}.browser{background:var(--card);border:1.5px solid var(--line-strong);border-radius:var(--radius);overflow:hidden;transform:rotate(-1deg);box-shadow:0 34px 60px -42px #211a1273}.browser__bar{display:flex;gap:6px;padding:10px 14px;border-bottom:1px solid var(--line)}.browser__dot{width:9px;height:9px;border-radius:50%;background:var(--line-strong)}.phone{width:min(100%,250px);justify-self:end;background:var(--card);border:8px solid var(--ink);border-radius:26px;overflow:hidden;transform:rotate(2deg);box-shadow:0 30px 50px -38px #211a1280}.channels{border-bottom:1px solid 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a:hover{text-decoration-thickness:2px}.foot-note{color:var(--muted);font-size:.8rem}.sticky-cta{position:fixed;bottom:0;left:0;right:0;z-index:60;display:none;transition:transform .25s ease}.sticky-cta__inner{display:flex;align-items:center;gap:12px;width:min(100% - 24px,720px);margin:0 auto;background:var(--ink);color:var(--paper);border-radius:14px;padding:10px 10px 10px 18px;box-shadow:0 18px 40px -20px #211a128c}.sticky-cta__price{font-weight:600;font-size:.95rem;white-space:nowrap}.sticky-cta__price span{color:#f4eee3a6;font-weight:400;font-size:.8rem}.sticky-cta .btn{margin-left:auto}.sticky-cta.is-hidden{transform:translateY(130%)}@media(max-width:768px){.sticky-cta{display:block}body{padding-bottom:84px}}@media(max-width:960px){.hero__inner{grid-template-columns:1fr}.mock{justify-self:start;width:min(100%,380px)}.definition{grid-template-columns:1fr}.definition__tags{grid-auto-flow:column;grid-auto-columns:max-content;overflow-x:auto;padding-bottom:4px}.example__grid{grid-template-columns:1fr;align-items:start}.phone{justify-self:start}.order__grid{grid-template-columns:1fr}.price{position:static}}@media(max-width:700px){.hero__facts{grid-template-columns:repeat(2,minmax(0,1fr))}.theses,.slots{grid-template-columns:1fr}.channel{grid-template-columns:34px minmax(0,1fr)}.channel__num{display:none}.audience{grid-template-columns:52px minmax(0,1fr)}.audience__num{font-size:1.05rem}}.has-js [data-reveal]{opacity:0;transform:translateY(14px);transition:opacity .5s ease,transform .5s ease}.has-js [data-reveal].is-visible{opacity:1;transform:none}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.has-js [data-reveal]{opacity:1;transform:none;transition:none}.sticky-cta{transition:none}}